Anu Meena - The Progress Catalyst
- Chief Editor's Desk
- Apr 9
- 3 min read
Updated: 20 hours ago
Bridging rural roots with agritech innovation
Anu Meena is an Indian entrepreneur and the founder and CEO of Agrowave, a fast-growing agri-logistics platform working to make the Indian supply chain more inclusive, efficient, and farmer-friendly. Raised in the village of Mangoli in Rajasthan, she was deeply influenced by the struggles of her grandfather, a farmer who lacked access to fair market prices. This early exposure to rural challenges motivated her to leverage her education at IIT Delhi and launch a tech-driven solution for farmers. Over the years, Anu Meena has emerged as a catalyst for progress in Indian agritech, consistently working to bring transparency, dignity, and efficiency to the lives of small farmers.
Nationality:Â Indian
Date of Birth: 1994 (30 years, as of Oct 2024)
Hometown: Mangoli, Rajasthan
Education: BTech in Biochemical Engineering and Biotechnology – IIT Delhi
Employment History:Â
Founder, Kind Fertility (Oct 2024 - present)
Founder and CEO, Agrowave (Sep 2017 - Jan 2023)
Impact Maker Anu Meena
Anu Meena’s impact on India’s agritech ecosystem is both tangible and transformative. With Agrowave, she has reimagined the way produce reaches the market by designing a farm-to-market model powered by mobile pickup stations. These stations eliminate the need for farmers to travel long distances to mandi markets and instead allow them to sell directly from their farms. The model not only reduces post-harvest losses but also ensures better price realisation for farmers. Under her leadership, Agrowave has worked with over 10,000 farmers, and the platform has been instrumental in streamlining agricultural logistics in several Indian states.
Her contributions have been widely recognised, including being named in the Forbes 30 Under 30 Asia list, and being featured among the Top 10 Innovators in India. Anu continues to inspire the next generation of agripreneurs by demonstrating that rural roots can lead to global innovation when paired with vision and determination.
Change Maker Anu Meena
From her early days walking 5 km to a government school to becoming a changemaker in India's start-up ecosystem, Anu’s story represents the essence of rural aspiration and empowerment. As one of the few women leading an agritech venture in India, she has consistently challenged traditional norms and gender roles. Her decision to reject a stable job in favour of solving grassroots-level problems reflects her deep-rooted commitment to social entrepreneurship.
Anu's model bypasses traditional middlemen and provides data-driven insights, price tracking, and logistics support directly to farmers, ensuring that they have the tools to make informed decisions. Through Agrowave, she has also created a large network of village-level entrepreneurs, enabling rural employment and decentralised infrastructure that supports long-term sustainability.
Progress Catalyst Anu Meena
As a catalyst for progress in India’s agricultural and entrepreneurial ecosystem, Anu is not only scaling Agrowave but also venturing into new domains such as fertility health and sports infrastructure, aimed at bridging information and access gaps in underserved sectors. Her inclusive leadership style and deep understanding of systemic inefficiencies make her a rare voice for balanced growth—where economic scale is achieved without sidelining social impact.
Beyond the boardroom, she actively mentors aspiring founders, participates in innovation summits, and speaks at academic institutions to advocate for tech-enabled rural development. Her commitment to building progress-oriented, decentralised solutions places her among the most dynamic young entrepreneurs in India today.
Achievements
Founded Agrowave, India’s first tech-enabled mobile pickup station platform for farmers
Named in Forbes 30 Under 30 Asia (2020)Â in the Industry, Manufacturing & Energy category
Selected among Top 10 Innovators in India for her work in agri-logistics
Built a farmer-first logistics platform covering 10,000+ farmers and 400+ routes
Recognised with the Global Gandhi Award (2019)Â for her contribution to sustainable innovation
Active speaker at agritech and entrepreneurship events, promoting rural innovation
Media References
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