Aadit Palicha - The Progress Catalyst
Young visionary revolutionising quick commerce
Aadit Palicha is an Indian entrepreneur and the co-founder and CEO of Zepto, a leading quick commerce start-up specialising in ultra-fast grocery delivery. As one of the youngest entrepreneurs to make a significant impact in the Indian start-up ecosystem, Aadit’s journey reflects his entrepreneurial acumen, resilience, and vision to transform consumer convenience.

Nationality: Indian
Date of Birth: 2001
Hometown: Mumbai, Maharashtra
Parents: Kavit Palicha, Urvashi Palicha
Spouse: Not married
Education: Aadit was accepted into Stanford University to study Computer Science but decided to drop out to focus on his entrepreneurial ventures.
Employment History: Co-founder and CEO of Zepto, a quick commerce start-up that has disrupted India’s grocery delivery industry with its innovative 10-minute delivery model.
Aadit Palicha’s rise in the Indian start-up ecosystem highlights his ability to identify market gaps and build solutions that cater to evolving consumer demands.
Aadit Palicha, vision for consumer convenience
Aadit Palicha, alongside his childhood friend Kaivalya Vohra, founded Zepto in 2021 to address the inefficiencies in India’s grocery delivery system. The idea was born during the COVID-19 pandemic, as the duo recognised the growing consumer demand for hyperlocal deliveries with minimal waiting times. By leveraging technology and optimising logistics networks, they introduced a revolutionary 10-minute grocery delivery model.
Zepto operates with a focus on dark stores, strategically located fulfilment centres that ensure fast and efficient deliveries. Within two years of its launch, Zepto became one of India’s fastest-growing start-ups, raising over $200 million in funding and achieving a valuation of $1.4 billion, making it a unicorn in 2023.
Under Aadit’s leadership, Zepto has expanded its operations to major Indian cities, serving millions of customers with a wide range of groceries, fresh produce, and daily essentials.
Impact Maker Aadit Palicha
Aadit Palicha has redefined the grocery delivery landscape in India by prioritising speed, efficiency, and customer satisfaction. His innovative approach has not only disrupted traditional grocery retail but has also inspired a new wave of quick commerce start-ups globally.

Zepto’s operational model focuses on minimising delivery times, enhancing supply chain efficiency, and maintaining product quality. Aadit has also been instrumental in integrating sustainability practices into Zepto’s logistics, such as optimising delivery routes to reduce carbon emissions.
By creating jobs across logistics and warehousing sectors, Aadit has contributed to employment generation and economic growth in urban areas. His leadership style, rooted in innovation and execution, continues to shape the future of the quick commerce industry.
Change Maker Aadit Palicha
As a young entrepreneur, Aadit Palicha has broken stereotypes, becoming a role model for aspiring business leaders. Dropping out of Stanford University to pursue his entrepreneurial ambitions, Aadit’s success story underscores the importance of taking calculated risks and challenging conventional norms.
His journey has inspired a new generation of start-up founders in India, particularly those interested in leveraging technology to solve real-world problems. Aadit frequently shares insights on entrepreneurship, innovation, and building scalable businesses, contributing to the broader start-up ecosystem.
Progress Catalyst Aadit Palicha
Aadit Palicha envisions Zepto as a global leader in quick commerce, aiming to expand its footprint beyond India. With ongoing investments in artificial intelligence, data analytics, and logistics automation, Zepto is positioned to enhance operational efficiency further and redefine the customer experience.
Aadit’s focus on profitability and sustainable growth distinguishes Zepto from its competitors. By continually improving delivery times and diversifying product offerings, Aadit is steering Zepto towards becoming a household name in quick commerce.
Achievements

Co-founding Zepto (2021): Revolutionised the grocery delivery industry with an ultra-fast 10-minute delivery model.
Becoming a Unicorn (2023): Led Zepto to achieve a valuation of $1.4 billion, making it one of India’s youngest unicorns.
Employment Generation: Created thousands of jobs across logistics, warehousing, and customer service sectors.
Sustainability Practices: Integrated eco-friendly solutions into Zepto’s operations to reduce its environmental impact.
Inspiring Young Entrepreneurs: Recognised as a leading figure in India’s burgeoning start-up ecosystem.
Awards & Recognitions
Featured in Forbes India’s 30 Under 30 (2023) for his contributions to the Indian start-up landscape.
Recognised as one of the Young Business Leaders of the Year by Economic Times Startup Awards.
Named among the Top 10 Disruptors in Quick Commerce by TechCrunch.
Honoured with the Global Innovator Award (2023) for his role in transforming the grocery delivery sector.
Media References
Forbes India - Aadit Palicha Forbes 30 Under 30 profile
Economic Times - How Zepto became a unicorn
TechCrunch - Zepto secures $200m funding
Business Standard - Young founders behind Zepto’s success
YourStory - Aadit Palicha and Kaivalya Vohra on Zepto’s growth
StarsUnfolded - Aadit Palicha Zepto founder's journey
Businesses visited this article while looking for the following
Quick commerce start-ups in India
Zepto’s 10-minute delivery model
Young Indian entrepreneurs in technology
Aadit Palicha Forbes 30 Under 30 recognition
Sustainability in quick commerce logistics
Zepto funding and unicorn valuation